2024 Flower Show:
Primavera
Feb. 23 – 25, 2024, 10 a.m. – 5 p.m.
2024 Chairs: Mary Moretz and Blair Robbins
Honoring Katharine Elsas
The Garden’s biennial Flower Show highlights exquisite creations in floral design, horticulture, photography, botanical arts, and Ikebana, as well as an education exhibit.
About the Show
An indoor judged competition, Primavera showcases artistry in the divisions of Floral Design, Horticulture, Photography, and Botanical Arts. In addition, the show features spectacular non-judged displays of Ikebana, the Japanese art of floral design. Visitors are also invited to explore the seasons beauty of the Garden, as well as the annual Orchid Daze exhibit inside of the Fuqua Orchid Center, included in the price of admission to the Flower Show.
The 2024 Flower Show is delighted to honor Katharine Elsas, a lifelong supporter of the Atlanta Botanical Garden, cherished for her leadership and her dedication to volunteer service.
All proceeds from the Flower Show benefit the Garden’s International Plant Exploration Program.
For questions about the show or how to become a supporter, email Devin Cowens.
Exhibitor's Guide
Registration
Registration opens on Monday, Aug. 14 at 11 a.m. EST.
Floral Design Registration
Horticulture Registration
Photography Registration
Botanical Arts Registration
Preview Party
Thursday, Feb. 22, 2024
6:30 p.m. Longleaf Restaurant
More information will be available soon.
Gifts to Support
Trophy: $25,000
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Industry exclusivity
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Recognition on Flower Show event signage and Visitor’s Guide, lead-time permitting.
Space permitting, logo or text recognition will be given: Logo recognition will be provided where possible; text credit will be given when space/design constraints preclude use of logo.
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Logo Recognition on event page of Garden’s website and event relation email to the Garden’s proprietary list of 300,000+ email addresses
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On-Site Direct Marketing Opportunity
Directly market and promote company products/services to Garden members and visitors through on-site display and distribution of marketing collateral by a company representative.
Promotions subject to Garden approval. Some restrictions may apply.
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50 complimentary one-time Garden guest passes
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35 complimentary tickets to Flower Show for all three days
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12 complimentary tickets to Flower Show Preview Party
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1-year complimentary Arbor level membership for one (1) corporate executive, which includes a special invitation to attend Cercle de Fleurs, the Circles-level premiere of the Garden’s summer exhibition
- 6 VIP tickets for a behind the scenes tour of the 2022 Flower Show
For more information about support sponsorship opportunities, please contact Alysia Pearson, Development Officer, at 404-591-1730 or apearson@atlantabg.org
Please note, the Atlanta Botanical Garden accepts gifts from Donor Advised Funds and IRA distributions. If opting to pay for spon- sorship or tickets using one of these methods, any tangible benefits including event attendance will be waived. Personal payments for
the non-deductible portion (bifurcated payments) are not permitted. Please consult with your tax advisor with any further questions.
Blue Ribbon: $10,000
- Blue Ribbon Sponsor Recognition on Flower Show event signage and Visitor’s Guide, lead time permitting.*
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Blue Ribbon Logo Recognition on event page of Garden’s website
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20 complimentary one-time Garden guest passes
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8 complimentary tickets to Flower Show for all three days
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8 complimentary tickets to Flower Show Preview Party
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4 VIP tickets for a behind the scenes tour of the 2022 Flower Show
-
One (1) special invitation to attend Cercle de Fleurs, the Circles-level premiere of the Garden’s summer exhibition
For more information about support sponsorship opportunities, please contact Alysia Pearson, Development Officer, at 404-591-1730 or apearson@atlantabg.org
Please note, the Atlanta Botanical Garden accepts gifts from Donor Advised Funds and IRA distributions. If opting to pay for sponsorship or tickets using one of these methods, any tangible benefits including event attendance will be waived. Personal payments for the non-deductible portion (bifurcated payments) are not permitted. Please consult with your tax advisor with any further questions.
* Space permitting, logo or text recognition will be given: Logo recognition will be provided where possible; text credit will be given when space/design constraints preclude use of logo.
Red Ribbon: $5,000
- Red Ribbon Sponsor Recognition on Flower Show event signage and Visitor’s Guide, lead time permitting.*
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Red Ribbon Text Recognition on event page of Garden’s website
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10 complimentary one-time Garden guest passes
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6 complimentary tickets to Flower Show for all three days
-
6 complimentary tickets to Flower Show Preview Party
-
2 VIP tickets for a behind the scenes tour of the 2022 Flower Show
-
One (1) special invitation to attend Cercle de Fleurs, the Circles-level premiere of the Garden’s summer exhibition
For more information about support sponsorship opportunities, please contact Alysia Pearson, Development Officer, at 404-591-1730 or apearson@atlantabg.org
Please note, the Atlanta Botanical Garden accepts gifts from Donor Advised Funds and IRA distributions. If opting to pay for sponsorship or tickets using one of these methods, any tangible benefits including event attendance will be waived. Personal payments for the non-deductible portion (bifurcated payments) are not permitted. Please consult with your tax advisor with any further questions.
* Space permitting, logo or text recognition will be given: Logo recognition will be provided where possible; text credit will be given when space/design constraints preclude use of logo.
Yellow Ribbon: $2,500
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Yellow Ribbon Sponsor Recognition in Visitor’s Guide
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Yellow Ribbon Text Recognition on event page of Garden’s website
- 10 complimentary one-time Garden guest passes
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4 complimentary tickets to Flower Show for all three days
-
4 complimentary tickets to Flower Show Preview Party
-
2 VIP tickets for a behind the scenes tour of the 2022 Flower Show
For more information about support sponsorship opportunities, please contact Alysia Pearson, Development Officer, at 404-591-1730 or apearson@atlantabg.org
Please note, the Atlanta Botanical Garden accepts gifts from Donor Advised Funds and IRA distributions. If opting to pay for sponsorship or tickets using one of these methods, any tangible benefits including event attendance will be waived. Personal payments for the non-deductible portion (bifurcated payments) are not permitted. Please consult with your tax advisor with any further questions.
* Space permitting, logo or text recognition will be given: Logo recognition will be provided where possible; text credit will be given when space/design constraints preclude use of logo.
Honorable Mention Ribbon: $1,500
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Honorable Mention Sponsor Recognition in Visitor’s Guide
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2 complimentary tickets to Flower Show for all three days
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2 complimentary tickets to Flower Show Preview Party
-
10 complimentary one-time Garden guest passes
For more information about support sponsorship opportunities, please contact Alysia Pearson, Development Officer, at 404-591-1730 or apearson@atlantabg.org
Please note, the Atlanta Botanical Garden accepts gifts from Donor Advised Funds and IRA distributions. If opting to pay for sponsorship or tickets using one of these methods, any tangible benefits including event attendance will be waived. Personal payments for the non-deductible portion (bifurcated payments) are not permitted. Please consult with your tax advisor with any further questions.
* Space permitting, logo or text recognition will be given: Logo recognition will be provided where possible; text credit will be given when space/design constraints preclude use of logo.